How to Add Power and Persuasion to Your Writing with Barbara McNichol's door opening copy writing techniques - A SpeakStrong TeleSeminar recorded to CD and downloadable MP3 with Meryl Runion and Barbara McNichol

© 2007 – A communication mastery telephone seminar

This TeleSeminar was presented June 28, 2007
by Meryl Runion and Barbara McNichol

Every word you write represents you.
Make your writing as compelling as your message.

Meryl Runion


Meryl Runion is a Certified Speaking Professional
who is the author of four books on communication
that have sold well over 250,000 copies worldwide.

Barbara McNichol

Barbara McNichol is a Corporate Communications Specialist. She is a behind-the-scenes editing and
ghost writing expert for award-winning books, dozens
of articles, and a multitude of marketing materials.
www.barbaramcnichol.com



This TeleSeminar was recorded and is now available to you as a CD or as a downloadable MP3

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How to Add Power and Persuasion to Your Writing Summary

Whether you write copy for marketing material – or if your main masterpieces are interoffice memos and email – the success of your writing is based on your ability to grab your readers and sell them. Join me and internationally renowned copywriter editor Barbara McNichol for a 60-minute audio conference recorded onto CD where you’ll learn some of the secrets Barbara uses to help her clients perfect their writing...

We looked at:

bullet Specific examples of marketing copy that is and isn't working today.
bullet Results of copy tests to discover what works and doesn’t work.
bulletPowerful words (Power Phrases) that drive stronger response.
bullet How to apply the 5 top techniques that improve your writing.

Program Highlights:

bullet Writing Copy That Works Today
            Specific words and phrases you should (and shouldn't) use.
            How to create a strong call to action in everything you write.
            Loosen up – why today’s great authors are conversational.
bullet Real World Examples of Really Good – and Really Bad Writing
           Website copy that works…and that doesn’t.
           A great biography…and a sad one.
           An article that sings…and an article that sinks.
bullet How to Organize Your Message to Improve Your Result
           Four steps to take before you write a single word.
           Five mistakes writers make you should avoid at all costs.
           Five techniques that improve your writing.
bullet Feedback on your writing
           Send a short sample of your writing and Barbara will use it as
           an example with short recommendations for improvement.

...and here's a sneak preview...

Add CD to Cart Button

The CD option is subject to shipping and handling charges.
Add MP3 to Cart Button

Upon completion of your order, you will receive an email containing a link that is only valid for 24 hours which will allow you to download the MP3 for this TeleSeminar.